Our vision is to build a nation of good character, possessing intelligence and creativity


  1. To create a high quality learning model that promotes good character development, intelligence, creative thinking, as well as lifelong learning
  2. To disseminate an effective character-building education (knowing, loving, and doing good works) to schools and parents using the 9 Pillars of Character
  3. To facilitate the establishment of schools and SBB Kindergardens in poor communities
  4. To disseminate the Character-based Holistic Education model to mainstream and/or private schools by providing teacher training, modules, and other materials
  5. To become the center of excellence for character building research and development
  6. To become an agent of change; improving social virtues by publishing books, bulletins and posters, general advocacy, social campaigning, providing seminars, etc.